Hyundai Motor chairman calls for success of Genesis brand

Hyundai Motor chairman calls for success of Genesis brand

Hyundai Motor Group Chairman Chung Mong-koo is calling on the heads of overseas branches to work harder to nurture the automaker’s premium Genesis brand in 2016.

With Hyundai’s first premium brand sedan, the EQ900 (globally named the G90), making a great deal of sensation here over the past month, the chairman wants to repeat its success in the United States and elsewhere next year.

The vehicle will make its first overseas debut at the North American International Auto Show on Jan. 13 in Detroit.

Chung held a meeting with heads of overseas offices at group headquarters in southern Seoul, early Tuesday. They reported sales and other business-related matters to the chairman.

“Despite the prolonged global economic downturn, a slowdown in China and other unfavorable business conditions, we have been faring better than our competitors,” Chung was quoted as saying. “This year, we launched the premium Genesis brand and broke ground for two new plants in China. We must spare no effort to make the Genesis a huge success.”

Citing an array of market data, the chairman said the 2016 outlook for the automobile market is not bright, but Hyundai has to beat the industry benchmark.

“In 2016, Hyundai Motor Group should foster the Genesis brand, and successfully launch electric and other environmentally friendly vehicles. We also need to successfully operate Kia’s new plant in Mexico. Above all, we should make fundamental changes to become a truly global automaker,” he said.

On Monday, the chiefs of the group’s overseas offices also held a meeting and agreed to make greater effort to boost the value of Hyundai and Kia brands next year, according to a group spokesman.

“Hyundai Motor will take all possible measures to compete with Mercedes-Benz, BMW and other global automakers in order to turn the G90 into a leader in the global premium luxury vehicle market,” the spokesman said. “When Kia’s Mexico plant goes into operation in May next year, this will further strengthen its presence in Latin America.”



Leave a Reply

Your email address will not be published.