Hyundai Motor has added the Ioniq to its fleet of hybrid and electric vehicles.
The name combines “ion”, which creates new energy through bonding and disbanding, and “unique.” It is named after its plug-in hybrid concept car the i-oniq that Hyundai unveiled at the 2012 Geneva Motor Show.
“The aerodynamic design minimizes drag and a larger proportion of aluminum and high strength steel has been adopted,” a Hyundai official said.
The brand will be launched with three powertrains ― hybrid electric vehicle, plug-in hybrid, and electric vehicle ― and be available in Korea in January.
“Along with the lighter body, lower center of gravity and customized chassis and suspension, Hyundai’s new hybrid model will have world-leading fuel efficiency and driving performance,” according to the company.
At present, only Toyota and Honda have hybrid-only models.
The Ioniq is part of Hyundai’s vision for future mobility, announced in November. The nation’s largest automaker said it will increase its range of environment-friendly cars from seven to 22 by 2020, together with improving fuel efficiency by an average 25 percent.
Hyundai aims to launch 12 hybrid, six plug-in hybrids, two electric and two fuel-cell cars by 2020.
The company plans to focus on the hybrid vehicle market, which is forecast to make up 60 percent of the eco-friendly car market by 2020.
Thanks to the fallout from the Volkswagen emission-cheating scandal, hybrid car sales have surged.
Local hybrid car sales during the first 11 months of this year reached 19,789, up 23.6 percent. Hyundai sold 2,042 hybrid models including Grandeur hybrid and Sonata hybrid in November, up 62.1 percent and 37.3 percent, respectively, from a month earlier.