Samsung pushes safety system in US

Samsung pushes safety system in US

LAS VEGAS ― Samsung Electronics plans to team with the U.S. government to export Samsung’s public safety long-term evolution (PS-LTE) natural disaster prevention system as part of an effort to diversify beyond its traditionally strong businesses.

Officials say the Korean technology giant hopes to expand into the network business ― which is more promising and lucrative than volatile business-to-consumer (B2C) businesses ― by aiming at the U.S. government and mobile carriers.

A Samsung Electronics America official said Friday (KST) the company has been working to engage in the U.S. government’s project to boost business-to-business (B2B) performance.

“We know that the Korean government is working with venders to make the PS-LTE system operable by 2017,” he said. “In the United States, it will be launched a little bit later and we are actively engaging to take part in the project, too.”

As part of its efforts, Samsung Electronics America, the local subsidiary of Korea’s largest electronics manufacturer, arranged an exhibition corner dedicated to network equipment and services at its booth in the ongoing CTIA Super Mobility 2015 fair here.

The company presented the PS-LTE system, which it is pushing ahead with as part of the Korean government’s drive to build an integrated national emergency network through LTE infrastructure nationwide.

The company also will boost its network business in the U.S., aiming at major mobile carriers.

“We have provided network equipment like the LTE radio access network (RAN) to two U.S. mobile carriers, including Sprint,” the Samsung Electronics America official said. “Our goal is to expand the supply to all four major carriers such as AT&T.”

Besides the LTE RANs, the company exhibited products and systems such as the small cell E2E solutions, smart wireless local area network (WLAN) and its own concept of the fifth-generation (5G) network.

The company also exhibited software-based services including the mobile security platform KNOX and mobile system management tool Tachyon, drawing much attention from B2B guests.

At the forefront of the consumer products and services corner, Samsung Electronics America displayed its latest smartphones ― the Galaxy S6, S6 Edge, S6 Edge Plus and Note 5 ― as well as the new Gear S2 smart watch.

The company’s newest tablet computer, Tab S2, also was on display.

A Samsung Electronics America product manager said, “The Tab S2 is lighter yet contains all the functions needed for a multipurpose tablet computer. It is especially popular among students because we provide a Microsoft Office application preinstalled in the devices as well as free 100-gigabyte cloud storage for it. These offerings are available in the Wi-Fi version.”

Next to the tablet corner, the company promoted its mobile payment service, Samsung Pay.

“Users can simply register their credit card and pay like they do with a magnetic card,” a Samsung Electronics America presenter said. “Unlike Apple Pay, this works without the near-field communication (NFC) technology. This means that shop owners do not need a dedicated NFC reader to accept payment made by Samsung Pay.

“Based on the one-time token security technology, it is free from hacking attacks. We have partnered with U.S. Bank and the Bank of America and will expand the alliance further soon. The service will be available here from Sept. 28.”


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