South Korea was named one of the top business events destinations in the recent Destination Index Survey by DMC Pacific World.
USA was identified as the key source market placing business in South Korea, with the majority of clients coming from the Pharmaceutical, Energy and Finance/Banking industries. According to Ej Fieldhouse, South Korea country manager, Pacific World, the VISA exemption for USA travellers and a wide variety of direct flights to Seoul contributed to the growing MICE business.
Harsha Krishnan, strategic development director at Pacific World, says: “Creative and well-executed promotional campaigns have helped to overcome the North Korea threat related issues from the previous years that had drastically affected tourism. The geopolitical situation became less volatile in 2014, thereby increasing the sense of security for tourists in South Korea.”