Seems like Sea of Japan has made its way to the North Pacific Ocean. Waves of South Korean cosmetic products are making their way in to the U.S market and consumers are endorsing with open arms.
Let’s get this straight. The major breakthrough, into the US cosmetic market, began when a Korean brand introduced BB Cream in the year 2011. BB, which stands for Beauty Balm, was the game changer. BB Cream acts as a skincare and makeup cream which moisturizes the skin, covers the blemishes and also as a sunscreen lotion. It is an all-rounder. Since the launch of this product, there is no turning back for the Korean beauty industry in the U.S. As people are becoming more beauty conscious, the graph line seems to just go higher and higher.
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