Starbucks Coffee Korea on Wednesday announced that it would start selling “Just Juice Cleanse” at 100 outlets across the country.
The product’s healthy mixture of vegetables and fruits, alongside its Cleanse Salad series, is expected to help Starbucks cement its status as a healthy lifestyle provider.
Three kinds of juice — Clean Green, Lemontox and Berry Balance — come in 270-milliliter bottles tailored for Starbucks customers by Organica, a Herald Corp. subsidiary.
Clean Green is made with wheatgrass that contains six times more vitamins than in tangerines and 18 times more minerals than in spinach. The juice also has spinach with abundant fiber and vitamin, as well as ginger and apple extract.
Lemontox is based on lemon, which is known to boost digestion and cleanse the intestines. Cayenne pepper in the juice is known to encourage fat burning in the body.
Berry Balance is made with two kinds of the so-called super fruits — cranberry and raspberry — as well as apple and apple vinegar. Organica explained that apple helps to prevent strokes while apple vinegar helps to dissolve fat and control blood sugar levels.
“Just Juice Cleanse is a non-heated cold-pressed juice, using a high-pressure processing method to preserve the taste and nutrition of the ingredients. We have teamed up with noted macrobiotics expert Christine Cho to harmonize the taste and nutrients,” an Organica spokeswoman said. Cho has already participated in the development of the Cleanse Salad, which is also sold at Starbucks cafes.
“We expect the Cleanse Juice and Cleanse Salad to solidify our leading status in the cleanse food market. Removing the toxins from the body and breaking away from the everyday routine will attract many health-conscious female consumers,” she added.
Starbucks will give a free cup of its Coffee of the Day to customers who buy a bottle of Just Juice Cleanse 270 ml. Organica will give dried sweet potato snacks to those who post photos of themselves drinking the juice on social media accounts. The promotions run until Oct. 31. For more information, visit www.organica.kr.