Webtoon service Lezhin enters U.S. market

Webtoon service Lezhin enters U.S. market

Lezhin Entertainment, an operator of webtoon (online comics) services in Korea, said Monday that it launched its U.S. operations in late December.

Having completed the work to tailor its platform — dubbed Lezhine Comics — for the U.S. readers, including installation of payment systems and language translation, the Korean webtoon services operator will also set up a U.S. branch this year, which will be in charge of leading the entire businesses in the U.S., one of the world’s largest comics markets.

Lezhine Entertainment launched the Lezhine Comics webtoon platform in the U.S. market in late December. (Lezhine Entertainment)

Lezhin will initially introduce 12 digital comics by Korean artists in various genres, such as fantasy, mystery, comedy, action and romance.

Among the pieces are fantasy-comedy series 4 Cut Hero, mystery Matchstick 20, and romantic webtoon My Secret Brothers.

It plans to increase the number of webtoon series available in the U.S. market up to 40 this year.

The firm said it is pinning high hopes on its business in the U.S. which has a great number of comics fans and well-established subscription systems for entertainment content.

“Lezhine will not only serve as an export channel for Korean webtoons but also become a leading webtoon services platform in the U.S. market,” Lezhine Entertainment chief executive Han Hee-sung said.


Leave a Reply

Your email address will not be published.